Invest in messaging
that converts.
that converts.
Think back to the last time you Googled something.
You probably clicked on the first non-paid search result — a blog post defining the term you searched. Besides the definition, the article included useful information related to the topic, and slowly, you began to feel like an educated expert.
Only at the very end of the article did you realize it was a soft sell for a product or service. Despite being duped, you thought, “Hmm — maybe I need that product.”
Now that’s what I call messaging. Your content should demonstrate your credibility and convince readers that your product or service is the solution to their problem.
You probably clicked on the first non-paid search result — a blog post defining the term you searched. Besides the definition, the article included useful information related to the topic, and slowly, you began to feel like an educated expert.
Only at the very end of the article did you realize it was a soft sell for a product or service. Despite being duped, you thought, “Hmm — maybe I need that product.”
Now that’s what I call messaging. Your content should demonstrate your credibility and convince readers that your product or service is the solution to their problem.
Educate prospects and existing customers.
This sounds silly, right? Wouldn’t you want to just get to the point and sell?
That strategy might work for some companies, but selling to businesses is an entirely different beast. In B2B sales, you aren’t just selling to one person — you’re selling to a whole set of stakeholders and their bosses.
Your customers need help explaining the value of your product to their superiors. Informative content makes for a shorter, simpler sales cycle, and establishes your company as an industry leader.
That strategy might work for some companies, but selling to businesses is an entirely different beast. In B2B sales, you aren’t just selling to one person — you’re selling to a whole set of stakeholders and their bosses.
Your customers need help explaining the value of your product to their superiors. Informative content makes for a shorter, simpler sales cycle, and establishes your company as an industry leader.
What people say about working with me
“Trust is so important when working with freelancers, and that's the word that comes to mind when I think of Liz: trustworthy. On top of being an outstanding writer, she communicates timelines and scope clearly so you know exactly where the project stands. She just "gets things done", and the end results are fantastic! If you're looking for a go-to writer, you've found her.”
— Sarah Spagenberg, Head of Product Marketing at Front
“It is an absolute joy working with Liz - she is highly communicative and one of my go-to freelancers for B2B blog content on IT management and security. She does an awesome job tackling a wide range of technical topics and breaking them down into reader-friendly articles. High-quality drafts are delivered in a timely manner (often before we need them) and require little to no revisions to be ready to publish. Pro tip: HIRE HER.”
— Kelsey Kinzer, SEO Strategist at JumpCloud
"I truly can't recommend Liz highly enough as a B2B SaaS freelance writer. She shows how much she cares about her craft through every step of the process, from sharing thoughtfully brainstormed ideas, to asking the exact right questions when she goes through the assignment briefs, to the final execution. Liz is always timely with her assignment submissions, yet she is not just about a quick turnaround. There's thought, care, and just the right touch of wit and personality in each article and guide she has produced for PartnerStack."
— Lydia Hyckro, Lead Editor at PartnerStack
“I can honestly say that Liz is an exceptional talent. Her writing style is engaging, and she has a way of making complex technical topics feel effortless and easy to understand. She always delivers high-quality content that is tailored to meet our needs. I must also highlight Liz's adaptability and willingness to take on new projects. In a fast-paced environment like a startup, having a content writer who is flexible, responsive, and always up for a challenge is essential. If you're looking for a content writer who is talented, professional, and a pleasure to work with, look no further than Liz.”
— Rocío Carrasco-Gras, Head of Growth at Ascend
"Liz’s skill and talent instantly made her one of the best writers to have ever worked with fabric. Her knack for crafting content around SaaS products and solutions was exceptional, and she was great at taking complex topics and simplifying them for non-experts. More importantly, Liz was always super positive and easy to work with. Hands down, Liz is the best choice for anyone seeking a writer who can effectively communicate the value and benefits of their brand. She is an incredible talent who can elevate your content."
— Patrick Wong, Content Strategist at fabric
"When you’re looking for someone to rely on - Liz is it! We needed a quick fill in for a member on our team going on maternity leave and Liz was the perfect fit. Not only did she come in and excel at writing content, brainstorming ideas, and meeting every deadline given to her - she was an absolute joy to work with on a day to day basis. A true professional and I would recommend her 10x over!"
— Jordan Rachke, Director of Marketing & Communications, The Planet Group
