Every retail marketer is struggling with the same questions: how to adapt, how to stay competitive, and whether any of their old playbooks will stand the test of time.

So, I scoured the internet, talked to seasoned pros, and analyzed Kard's data to find the answers.

https://www.getkard.com/15-questions-marketers-want-answered

In this guide, we define what B2B influencer marketing is (and what it isn’t), illustrate why it’s such a valuable marketing strategy, equip you with tools to find the right B2B influencers and explain how to track influencer performance —with the help of two experts, Nick Latus, VP of Network Success at PartnerStack and Morgan J Ingram, Founder and CEO of AMP Creative.

Co-sell attribution questions come up all the time in SaaS partnerships.

Learn about the various flavors of co-selling, how B2B companies handle partner attribution and what you can do to prevent channel conflict as your program grows — with help from Sean Harris, Sr Dir of Product at PartnerStack.

Ranks #1 in organic search for "credit cosell deal."

Even if your internal processes are airtight, it doesn’t mean every partner holds the same standard—which means security and compliance can’t just be boxes to check in a vendor evaluation.

This guide breaks down the most critical security standards in the benefits ecosystem.

Ranks #2 in organic search for "HIPAA vs. SOC 2 vs. HITRUST."

When everyone’s account mapping, coselling, working the conference circuit, and pulling together last-minute decks, who’s running everything in the background? Partner ops.

Learn how crucial this role is, how AI changes the work (and how it doesn’t), and what to look for in your first hire.

Ranks #3 in organic search for "partner operations."

Even the best outsourced testers can’t be expected to operate the way you want them to — unless you give them a little guidance.

To jumpstart your planning, we’ve put together a list of five things to consider when managing outsourced testers.

Ranks #3 in organic search for "manage outsourced testing."

Tired of hearing "just automate it" from your boss?

Learn 5 practical ways project management automation can reduce bottlenecks, ensure consistency, and free up your time—without working 60-hour weeks.

Ranks #8 in organic search for "project management & automation."

RAG provides a way to connect LLMs and agents to more data than what can fit into context. But it doesn’t come without its limitations and risks.

Learn about its role in the agent stack and how to use it to your advantage.

Ranks #2 in organic search for "RAG memory."

Kard leverages a modern transaction categorization approach powered by Databricks Batch Inference capabilities to overcome the limitations of historical, often manual or inconsistent, methods.
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This scalable and accurate system allows Kard to efficiently categorize billions of transactions, which in turn enables them to power personalized rewards and provide valuable category-level insights to brands and issuers.

No matter where customers sit across the globe, they can count on TEquipment staff to get their questions answered and their problems solved, fast.

In an industry where waiting days for a response is customary, TEquipment has an unmatched 15-minute SLA — even during periods of rapid company expansion. The secret sauce to this exceptional customer service? Front.

Learn why teams switch to Linear, who switches to Linear, how to get your team (and your leadership) on board, and how the migration process works.

In today’s climate — with budgets tightening and AI reshaping workflows — that disconnect is a liability. If learning teams can’t show impact, they risk being cut.

But it doesn’t have to be that way. In this guide, we outline six steps to elevating L&D from transactional training to strategic, data-driven leadership.

As the leading end-to-end platform to support modern parents, the engineering team at Little Spoon has a big responsibility: building and maintaining the infrastructure that enables a seamless learning, ordering, checkout, billing, and delivery experience.

And whenever they need an extra hand, they reach out to Lemon.

Your CRM is one of the most valuable data sources your company has. But for it to be useful, you have to actually do something with it.

In this guide, I break down:
- What CRM automation is
- Real CRM automation examples
- The top 4 tools to help your GTM teams be as productive as they can be

Though channel conflict is inescapable, there are ways to minimize it. In this guide, we share more about the types of channel conflict you may find yourself in, how to avoid those situations, and strategies to overcome conflict when it inevitably arises — with advice and anecdotes from partner experts weaved in.

Ranks #2 in organic search for "channel conflict."

With more and more companies adopting interactive demos, how can yours stand out?

We dive deeper into what interactive demos are, the different software you can use to build them, and how to build outstanding demos that set your brand apart.

For RealEstateAPI, Lemon’s engineer wasn’t just a quick fix. She’s become an indispensable team member who handles mission-critical work and gives the CTO room to breathe.

With her help, the company has continued to scale. So much so, they’ve already put in a request for another Lemon engineer who can support their next phase of expansion.

We've compiled this playbook of five proven strategies to enhance your product certification program — backed by insights from this year's State of Credentialing Report and real examples from industry leaders like UiPath, Darwinbox, Snowflake, and Maven Analytics.

I wrote similar guides for Accredible's 3 other industry pillars: higher ed, professional training, and associations.

Over the past two decades, LGI has become the preferred logistics partner for over 1,500 companies. Every team member strives to elevate the customer and carrier experience with each interaction, responding to quote requests, shipment questions, and carrier issues quickly and efficiently — and they do it all with Front.

Most partner tech roundups focus on older tools that people who’ve been around the channel block recognize and feel comfortable with. Not this guide.

We’re exploring some of the best and brightest partner tech that’s bringing a fresh look and highly relevant features to the evolving and expanding B2B market.

Success in global expansion comes from thorough preparation, assembling a strong team and proper measurement. I worked closely with former Google executive, Eric Buck, to share his expert advice on the potential of global strategic partnerships to drive growth and innovation in your business.

Affiliate marketing doesn’t just entice everyday consumers. It’s equally as effective in B2B. In this guide, we share the who, the what and the how of B2B affiliate marketing with tips from two partner veterans from Vendasta and Partner Commerce.

A lot of people share their opinions on what is going to (and needs to) change in content in the coming year and how to approach those shifts.

I get a thrill from trying to synthesize the many LinkedIn posts, articles, and podcast wrap-ups I dump in a Google doc into the few things my clients and I might want to focus on in the coming year.

And this year, I wrote it all up for Zapier.

When you see “Six Sigma Black Belt” on someone’s LinkedIn profile, you immediately think, “super serious engineer.” While other professional societies have decreased in membership, IISE has undergone expansive growth, leveraging Accredible credentials to promote the association and create loyal IISE members for life.

Essentialist is a private membership service for U.S. travelers seeking unique luxury travel experiences. By pairing proprietary in-house technology with best-in-class customer operations platform Front, Essentialist is able to ensure a seamless and exceptional experience with every member interaction.

Curbside pickup gained steam during the COVID-19 pandemic as a way to maintain an elevated customer experience while keeping customers and staff safe. In the time of social distancing, contactless pickup was a highly effective way to get products to customers without risking anyone’s health and safety. But is it effective for your business?

Today, there are no intelligent systems that deliver data at the pace, and with the impact, leaders need to power the business. What's the solution? Data pipeline automation. This guide reviews the demands of becoming a data-driven business, demonstrates the immediate opportunity to automate data pipelines, and outlines the specific new capabilities that define data pipeline automation.

Looking to provide students with greater clarity and confidence on their long-term path to success, Columbia University School of Professional Studies adopted Stellic. In doing so, they were able to not only achieve their initial goals of improving the way students map out their degrees, but also increase proactivity and efficiency across the advising office along the way. 

As a small business owner, you need to find your own clients. No clients, no business. There are some tried and true ways to do this—joining online communities, building a social media presence, and reaching out to past clients—but I wanted to explore some more unconventional ideas.

The sheer number of partners in your network doesn’t really matter. To extend your brand’s reach, hit your revenue goals, and keep your customers happy, you need activated partners. This guide covers the two main components of partnership activation and outlines the key elements needed to activate partners and jumpstart partner-driven GTM success.

Ranks #1 in organic search for "partner activation."

To increase your chances of getting your budget approved, you really have to get granular with your plan. But what, exactly, should you be preparing? How do you know when you’re ready to make your ask

In this article, with the help of PartnerStack’s Chief Revenue Officer, Mike Head, we’ll walk you through how and when to ask for partnership budget, step by step.

I started a side hustle, thinking that soon, I'd kiss my full-time job goodbye and bask in the freedom and extra cash. But instead, something unexpected happened: freelancing made me better at my full-time job. And people began to notice. I started getting more responsibility, more interesting projects, and more respect.

It’s a tale as old as time: The first thing a new partnerships leader does is switch to the PRM they know. But has it ever actually made your partner program better? The truth is, there are very few times when switching to a different partner relationship management solution is necessary.

Ranks #1 in organic search for "switch prm."

In theory, quarterly business reviews (QBRs) assess team performance, create cross-functional alignment and evaluate company strategy. But how do you distill everything your team has achieved in the past quarter into an hour-long meeting? What, exactly, are the key metrics higher-ups expect you to present?

Ranks #1 in organic search for "qbr partner team" and "qbr partnerships."

I'm not a social media marketer by trade, so when one of my clients asked me to build their LinkedIn strategy, I knew I would have to come up with something from scratch. That challenge forced me to pay close attention to the companies nailing social media, think hard about how to maximize existing content, find ways to incentivize employees, and learn how to fuse creativity and fun into a professional context. And I'm ready to share what I learned.

Trying to target a pool of B2B buyers with huge budgets and pre-committed cloud spend? Good news: we’ve found them. They’re using hyperscaler marketplaces like AWS, GCP, and Azure. Read this post to learn more about what hyperscaler cloud marketplaces are, how they can jumpstart your growth, and what the Big 3 offer.

In July 2022, I launched a business. It was a big decision (and risk!), so I wanted to be prepared. In all the podcasts I listened to, there was a consistent refrain: "Set aside time to think big." But what did it mean? I crowdsourced the answers from the owner of a plumbing company, a jeweler, founders of SaaS companies, heads of growth, and digital agency owners. Collating the data gave me some clarity, and I hope you'll gain some too.

Although partnerships have been around for a long time, a career in partnerships is fairly new in the B2B SaaS world. Unlike other roles, there’s not a tried and tested partnerships playbook you can just rinse and repeat. So, how do you know whether you’d be good at it? To answer this tough question, we turned to seven different partnership leaders in the B2B SaaS space.

Data products shift the focus from building a modern data stack to actually using it to achieve business outcomes. A data product mindset borrows principles from product management to focus on eliminating friction and getting decision-makers the data they need. This approach is key to achieving and sustaining a competitive advantage in a data-first world.

Building a robust partner acquisition and retention strategy is only feasible when you understand who your high ROI partners are and what they need from you. In other words, you need to create an ideal partner profile.

Ranks #2 in organic search for "ideal partner profile."

Employers use performance appraisal methods to measure employees’ contributions to an organization in a thorough, impartial, and motivational manner.